How to Make It in America Poster

How to Make It in America

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Let's Get It

            INT. CRISP HEADQUARTERS - MORNING

BEN EPSTEIN (late 20s, scruffy, hip) and CAM CALDERON (late 20s, cool, stylish) enter the space, which is an eclectic mix of streetwear, art, and vintage items. Their assistant, RACHEL (early 20s, perky, attractive) hurries to catch up with them.

RACHEL: Morning, guys! Big day today, huh?

BEN: Yeah, yeah. Let's just hope everything goes smoothly.

CAM: (smirking) When does anything ever go smoothly, man?

They exchange a knowing chuckle.

INT. RACHEL'S OFFICE - MORNING

The trio gather around a wall calendar, looking at the various appointments and meetings they have scheduled for the day.

RACHEL: So, we have that brunch meeting with the buyers at noon, then a fitting with Rene's new artist...uh, what's her name?

BEN: (groans) Ayana. I just hope she's better than his last one. I cannot sell another line of scratchy t-shirts.

CAM: (laughs) Yeah, man. Rene's got that eye for talent, though. Let's just believe in him for now.

INT. BOUTIQUE - DAY

Ben and Cam, along with their PR maven and friend, DISKO (30s, slim, white) browse through the racks of clothing, picking out the right pieces for an upcoming event.

DISKO: Boys, I got to say, this is some of your best work yet. If this doesn't put you on the map...

BEN: Well, let's not jinx it, man.

CAM: But you do have a point, Disko. We've been working real hard for this.

DISKO: (patting them on the back) And it shows. Now, let's blow them away tonight.

INT. BANK - DAY

Ben and Cam sit nervously in front of a BANKER (40s, slick hair, mustache).

BANKER: Your account looks good, but your credit isn't exactly stellar. What sort of business are you hoping to start?

BEN: (nervously) Uh, we actually already have a business. It's called Crisp. We design and manufacture clothing.

CAM: We just need a little more capital to ensure it gets the attention it deserves.

BANKER: (skeptical) Alright. We'll be in touch.

INT. CRISP HEADQUARTERS - NIGHT

The crew gathers to prepare for the night's showcase event. Rachel and Disko are busy working on guest lists, while Ben and Cam inspect the garments one last time.

BEN: (sighs) This has to go well, Cam. We can't afford another flop.

CAM: Trust me, man. This time, it'll be different.

As they continue to prepare, the first guests start to trickle in for the big event.

TO BE CONTINUED
            

Chasing the Dream

            INT. CRISP OFFICE - DAY

Ben and Cam walk into their newly acquired office space with excitement. They're carrying boxes full of CRISP t-shirts, hats, and other merchandise.

BEN
Well, Cam, we made it. Our very own office for CRISP.

CAM
I still can't believe it, man. This is just the beginning!

A cheerful Rachel, Ben's ex-girlfriend, enters the office with coffee in hand, she hands it over to both of them.

RACHEL
Congratulations, guys! I'm so proud of you two.

Ben glances at Rachel, appreciative but still feeling the weight of their past relationship.

BEN
Thanks, Rachel. It means a lot.

INT. OFFICE - CAPRIL FASHION - DAY

Kappo, in his perfectly tailored suit, walks through the crowded office with his assistant following closely behind him.

KAPPO
Okay, Lisa, make sure to confirm the appointment with the people from the GQ event--

LISA
Yes, Mr. Kaplan. I'll do that immediately.

CAM
Did you make any sales yet?

BEN
No, but we just started, give it some time.

INT. HOTEL ROOM - DAY

Rene, sporting his new Rasta Monsta drink logo attire, is briefing a group of enigmatic New Yorkers who have been hired to promote the beverage.

RENE
Listen up! Rasta Monsta is now the drink of choice for New Yorkers everywhere; I expect all of you to spread the word, make the deal.

The group nods in agreement, looking energetic.

EXT. CRISP OFFICE - DAY

Cam steps outside and sees a potential buyer exiting a nearby store, wearing JNCO jeans, a graphic tee, and sneakers, the perfect CRISP target customer.

CAM

(under his breath)
There's our first customer.

Cam approaches the customer confidently.

CAM

(excited)
Hey, man! I saw you just bought some gear, but I can tell you're missing something. Check out our new line, CRISP.

The customer smirks and takes a look at the CRISP t-shirt Cam is holding.

CUSTOMER

(impressed)
I like the design. How much?

INT. CRISP OFFICE - DAY

Cam walks back in, holding a wad of cash.

CAM

(triumphantly)
Our first sale, Ben. We did it!

Ben, overjoyed, can't help but laugh.

BEN
I told you! New Yorkers are gonna love our brand.

While Ben and Cam are celebrating, Rachel receives a text. Her face drops as she reads it, and she looks up at Ben.

RACHEL

(somber)
Ben, we've got a problem...

TO BE CONTINUED
            

Hustle and Dreams

            EXT. NEW YORK CITY STREET - DAY

Cam (Bryan Greenberg) and Ben (Victor Rasuk) are walking down a busy street discussing their latest business idea.

CAM:
I'm telling you, Ben. NFTs are the way to go. We could sell limited edition designs and make a fortune.

BEN:
But what exactly are they, though? They sound so complicated.

CAM:
Ain't that hard to understand, man. Just digital art, music or whatever that you can buy and sell online. Think of it like owning a digital collector's item.

BEN:
Hmm. I mean, I guess it couldn't hurt to look into it more. But do we know any artists who could help us out?

CAM:
That's easy, man. Ren's got that art friend, remember? We can ask her to help us.

BEN:
Ah, right. Okay, let's meet with her, see what she thinks.

INT. REN'S LOFT - DAY

Cam and Ben meet Ren (Luis Guzmán) and his friend, JASMINE (late 20s, a street artist), at Ren's loft.

REN:
Hey, guys. This is Jasmine, that friend of mine I told you about. She's crazy talented with her art.

JASMINE (smiling):
Hey, nice to meet you guys. Ren told me you had some interesting ideas?

CAM:
Yeah. So, have you heard of NFTs?

JASMINE:
I have, yeah. It's a pretty interesting concept. But what about them?

BEN:
We want to create and sell our own NFT art and we're hoping you'll be the one to create those exclusive pieces. It could be big, Jasmine.

JASMINE:
It's tempting, but NFTs are still pretty controversial, you know? There's the environmental impact and all that. Aren't you guys concerned about that?

CAM:
We're looking into eco-friendly ways to create and sell them. Trust me, we've got it all covered.

Jasmine seems convinced.

JASMINE:
Alright. Let's give it a shot. I'm in.

INT. CAM AND BEN'S APARTMENT - NIGHT

Cam, Ben, Ren, and Jasmine are sitting around a table, discussing their strategy.

REN:
So what's the game plan? How do we start?

BEN:
Well, first, we need Jasmine to create a few designs that we can turn into NFTs. Then we'll look into the best platforms to sell them and start promoting.

JASMINE:
I can start working on a few designs this week. I have some ideas already.

CAM (smiling):
That's what I'm talking about!

EXT. NEW YORK CITY STREET - DAY (MONTAGE)

1. Cam and Ben research eco-friendly NFT platforms on their laptops at a coffee shop.

2. Jasmine works on her designs in her studio.

3. Cam, Ben, and Ren promote the upcoming NFT launch on social media and try to generate buzz.

INT. CAM AND BEN'S APARTMENT - NIGHT

The group gathers around as Jasmine reveals her designs.

BEN:
These are incredible, Jasmine! I can definitely see these selling well.

CAM:
For sure. The next step is listing them on the platform we found.

REN:
Are we ready to make history, or what?

JASMINE:
Let's do it!

As they celebrate their plans coming together, Cam gets a call on his cell.

CAM (answering the phone):
Hey, this is Cam.

After a brief pause, his face turns serious.

CAM:
Wait, who? What's the catch?

TO BE CONTINUED.
            

Dream Hustlers

            INT. CAM'S APARTMENT - MORNING

Cam (26), a hustler with dreams of making it big in the fashion world, is getting ready for his day. He puts on a pair of jeans as he talks on the phone with his best friend Ben (26), an ambitious designer.

CAM: If we want to make it, we gotta think big, Ben...crank up the hustle.

BEN (V.O.): That's what I've been saying, man. Just got off the phone with Kappo, got a lead on a new shop in Brooklyn that might sell our stuff.

CAM: That's what I'm talking about! Let's get it.

INT. GINGKO APPAREL - DAY

Cam and Ben enter a trendy boutique in Brooklyn filled with clothes made by local designers.

BEN: This is the spot Kappo was talking about? Looks high class.

CAM: Maybe that's what we need, bro.

Cam spots an eyepatch-wearing store owner, YVONNE (30s), and approaches her confidently.

CAM (CONT'D): Hey, Yvonne! Heard you're the go-to person for upcoming designers. We're the guys behind the Crisp brand.

YVONNE: Well, I've never heard of you.

BEN (smiling): Allow us to change that.

Cam hands her a sample of their work.

INT. RACHEL'S APARTMENT - DAY

RACHEL (24), an interior designer and Ben's ex-girlfriend, and DOM (28), a male model, are moving furniture around.

RACHEL: Let's put the couch there, it'll make the living room feel bigger.

DOM: Whatever you say, boss lady.

Rachel's phone buzzes. She answers, it's Ben.

RACHEL: Hey, what's up?

BEN (V.O.): Just wanted to let you know we might have a new shop interested in Crisp.

RACHEL (smiling): That's amazing! Keep me posted.

INT. KAPPO'S TRUCK - DAY

Kappo, their street-smart investor, drives through Manhattan as he talks to Cam and Ben on his Bluetooth.

KAPPO: You think Yvonne's gonna bite?

CAM (V.O.): She seemed hesitant but we left her a sample. Fingers crossed.

BEN (V.O.): Thanks for the hookup, Kappo.

KAPPO: Anything for my boys. Keep the hustle strong.

INT. CAM'S APARTMENT - NIGHT

Cam and Ben sit with Rene, Cam's cousin, and discuss the possible deals with the store.

RENE: You gotta keep pushing, man. This is how it's done in America. You fight to make it happen, every damn day.

BEN: We hear you, Rene. We're doing everything we can.

CAM: And when we make it, Rene, we're making it big.

Everyone raises their bottles in agreement, smiling, and clink them together.

TO BE CONTINUED
            

The Upgrade

            INT. CRISP SHOWROOM - DAY

Ben and Cam are gazing proudly at their latest line of designer jeans displayed in a posh CRISP showroom.

BEN: (grinning) This feels good, doesn't it?

CAM: Sure does, man. But we can't get too comfortable. Bigger dreams now.

BEN: I know, I know. What's next for us, Cam?

CAM: The Upgrade.

BEN: The what now?

CAM: (smirking) You'll see.

CUT TO:

INT. NEW YORK STREETS - DAY

Ben and Cam walk purposefully down the street while bouncing ideas back and forth.

BEN: What if we design a limited series? Hand-stitched patterns, eco-friendly dyes, the works?

CAM: Yeah, I like that. But we're gonna need cash to make that happen.

BEN: Let's set up a pop-up shop to sell some of our overstock. That could get us the funds we need.

CAM: Perfect. Let's start gathering what we need.

CUT TO:

INT. RACHEL'S APARTMENT - DAY

Rachel is sketching a new concept of an interior design project on her drafting table.

Her phone rings. She looks at the screen, and it's BEN.

RACHEL: Hey, what's up?

BEN: (enthusiastically) We've got a new idea! We're gonna host a pop-up shop to launch our limited series!

RACHEL: That's a great idea, guys. You know I'm always here to help with visuals.

BEN: Yeah, thanks Rachel. We might just take you up on that.

CUT TO:

INT. DOMINCAN COOKING CLASS - DAY

Rene is passionately giving a cooking lesson, showcasing DOMINCAN PRIDE products.

RENE: And remember, kiddos, nothing says family like cooking together, especially with our Dominican Pride secret ingredient.

KIDS: Ooooh, secret?

RENE: (winks) That's right. Now let's fire up that stove and get cookin'.

Kids gather around the stove, ready to learn more from Rene.

CUT TO:

INT. NEW YORK BAR - NIGHT

The group, including Ben, Cam, Rachel, and Rene, gather at the bar to celebrate their latest developments.

CAM: To the next chapter of Crisp! And, of course, to Dominican Pride!

EVERYONE: Cheers!

BEN: (smiling) So, Rachel, you think you can help us with the visuals?

RACHEL: Definitely. I have a couple ideas in mind already!

CAM: (grinning) Sounds good, Rach. We know you've got an eye for this stuff.

RENE: (looking thoughtful) You know, maybe we could even do a little collaboration between Crisp and Dominican Pride?

RACHEL: That could be interesting!

BEN: Yeah, I think we should seriously consider that.

CAM: Sometimes, the best ideas just come together like that!

The group raises their glasses again, excited about what's to come.

TO BE CONTINUED
            

Episode: Breaking Ground

            INT. BEN'S APARTMENT - MORNING

Ben (mid-20s, scrappy, ambitious) wakes up to the buzzing of his phone. He checks the text and smiles.

BEN: (to himself) Finally!

CUT TO:

INT. CAM'S APARTMENT - MORNING

Cam (mid-20s, confident, street smart) is on the phone with his cousin Rene (mid-30s, tough, ex-con turned businessman).

CAM: Yeah, Rene. We're ready to take CRISP to the next level!

RENE: (voice over) You better not screw this up, Cam.

Cam hangs up the phone and calls Ben.

CAM: (excited) Bro, we got a meeting with a big-time investor. This is our shot!

CUT TO:

EXT. NEW YORK CITY - DAY

They walk with excitement and determination in their eyes as they make their way through the bustling New York City streets.

BEN: (grinning) This is it, man. We're gonna make it!

CAM: Nothing can stop us now!

CUT TO:

INT. MEETING ROOM - DAY

Ben and Cam eagerly present their clothing brand, CRISP, to a group of corporate-types: Karen, a middle-aged executive, and two younger associates, Brian and Melissa.

KAREN: (nodding) Impressive. You boys have talent.

BEN: Thank you. We've been working hard to build our brand, and with your investment, we can take it to the next level.

CAM: We're ready to make CRISP a household name.

CUT TO:

EXT. NEW YORK CITY - DAY

As they leave the meeting, Rene approaches them with his silent bodyguard, Domingo.

RENE: So? How'd it go?

BEN: They loved it! We should hear back soon.

RENE: (serious) Remember, you two. This is about more than just making money. You're representing our people, our neighborhood. Don't forget where you come from.

CAM: (smirking) Trust me, we'd never forget that chili stand on the corner or your mom's famous recipes.

CUT TO:

INT. BEN'S APARTMENT - NIGHT

Ben and Cam celebrate with a few friends, including Rachel (mid-20s, stylish, talented interior designer).

RACHEL: So what's the plan if they say yes?

BEN: (confident) We go big, Rach! We'll finally break into those high-end stores and make our mark.

RACHEL: (encouraging) You boys deserve this!

CUT TO:

EXT. NEW YORK CITY - DAY (NEXT DAY)

Ben and Cam walk down the street, full of hope and anticipation.

CAM: (serious) You know, Ben, getting this far wasn't easy, but it's all gonna be worth it. Just think of where we started and where we're gonna go.

They come across a store proudly displaying a CRISP t-shirt in the window. Just as they're admiring it, Ben's phone rings.

BEN: (stunned) It's Karen.

TO BE CONTINUED
            

How to Make It in America: Uncharted Territories

            INT. CRISP FASHION HEADQUARTERS - DAY

Cam (Victor Rasuk) and Ben (Bryan Greenberg) are in their makeshift office, hunched over a laptop. A newly designed hoodie is draped over a mannequin. They're excited about a potential business opportunity.

CAM: Yo, this overseas deal could be huge for us, man.

BEN: I know, but we need to make sure the quality stays the same as it is here. We can't have cheap knockoffs.

CAM: Trust me, man, we just need a solid production plan.

INT. DINER - DAY

Ben and Cam meet Rachel (Lake Bell) and Domingo (Scott Kid Cudi Mescudi) for a late lunch. They share their international expansion plans.

RACHEL: Are you guys sure about this? International manufacturing sounds risky.

BEN: We'll have someone overseeing it, don't worry. Plus, we can't pass up this opportunity. We're gonna make it big!

DOMINGO: That's right, baby! We're takin' over the world! One hoodie at a time!

EXT. WILLIAMS STUDIO - DAY

Cam and Domingo arrive at an industrial loft converted to a trendy fashion design studio, where they meet with design guru Luka (Guest Star: Alexander Skarsgard).

LUKA: I saw your designs, guys. I must say, I'm impressed. The Crisp brand has potential.

CAM: Thanks, man, we appreciate that.

DOMINGO: We're here to learn the ropes of the international game.

INT. WILLIAMS STUDIO - DAY

Luka is showing Cam and Domingo the ins and outs of international fashion production, supply chains and distribution channels. They take notes and ask questions.

LUKA: The key to success overseas is finding reliable partners. Quality assurance, logistics... It's a delicate balancing act.

CAM: How did you manage it?

LUKA: Years of trial and error. But I can help you guys fast track the process. Let me introduce you to my main contact in Hong Kong.

INT. RACHEL'S APARTMENT - NIGHT

Rachel's hosting a small get-together with friends, discussing potential job opportunities.

RACHEL: I got a call from a company in Paris today. They want me to head their creative department.

BEN: Paris? That sounds amazing. But what about New York?

RACHEL: It's tempting, but I'm not sure if I'm ready to leave this city yet. I dunno.

BEN: Whatever you choose, we got your back.

CUT TO:

INT. CRISP HEADQUARTERS - DAY

Cam is on the phone with Luka's contact in Hong Kong, discussing the first sample shipment.

CAM: We're going to need those samples ASAP. Can't be moving forward without approval.

Hong Kong contact speaks in Chinese, but Cam doesn't understand.

CAM: Yeah, I don't know what you just said, but... Yeah. Just get it done.

Cam hangs up, turns to Ben.

CAM: Well, we're officially in uncharted territories, my man.

BEN: But we're doing it together, that's what matters. Crisp is going international!

The camera slowly zooms out, leaving Ben and Cam in their headquarters, looking at the world map on the wall, filled with ambition and hope.

TO BE CONTINUED